Job Description
ABOUT POSHMARK
Poshmark is the leading fashion marketplace where style comes alive through discovery, self-expression, and human connection. Powered by a vibrant community of 165 million members, Poshmark brings real people and taste to shopping through a social experience shaped by shared discovery. Buying and selling fashion feels simple, joyful, and personal, while every item tells its own story. Poshmark empowers sellers to grow meaningful businesses, keeps fashion in circulation longer, and gives shoppers access to unique and trusted finds, from everyday pieces to one-of-a-kind vintage and luxury.
Poshmark is seeking a strategic and creatively driven Copywriter to join the Creative Team. This role is responsible for shaping and maintaining the voice of the Poshmark brand across every customer-facing touchpoint — from paid social campaigns and lifecycle marketing to in-app messaging, editorial storytelling, and product experiences.
The ideal candidate is both a brand storyteller and a performance-minded writer who understands how language influences engagement, conversion, retention, and customer sentiment. This individual brings exceptional writing craft, strong creative instincts, and the ability to adapt messaging across multiple formats and audiences while maintaining a consistent brand voice.
This role works cross-functionally with Creative, Growth Marketing, Product, CRM, Merchandising, and Social teams to deliver compelling, channel-native copy that reflects the intersection of fashion, culture, resale, and community that defines Poshmark.
RESPONSIBILITIES
BRAND & MARKETING COPYWRITING
- Write and edit customer-facing copy across paid social, email marketing, push notifications, landing pages, in-app messaging, onboarding flows, editorial content, and integrated campaigns.
- Ensure all copy aligns with Poshmark’s voice, tone, and brand positioning across channels and customer experiences.
- Contribute to campaign ideation, messaging development, and creative brainstorming alongside cross-functional teams.
CHANNEL-SPECIFIC CONTENT DEVELOPMENT
- Adapt tone, structure, and messaging to suit platform-specific behaviors and user expectations across email, mobile, social, web, and app experiences.
- Develop concise, compelling headlines, CTAs, captions, and campaign messaging optimized for mobile-first environments.
- Collaborate closely with designers to ensure copy and visual storytelling work cohesively together.
PERFORMANCE & LIFECYCLE MARKETING
- Partner with Growth and CRM teams to create and optimize conversion-focused copy for acquisition, retention, reactivation, and lifecycle marketing initiatives.
- Write and test multiple copy variations informed by engagement metrics, CTR, open rates, and campaign performance data.
- Iterate quickly based on testing results and business objectives.
BRAND VOICE STEWARDSHIP
- Help define, evolve, and maintain Poshmark’s brand voice and tone guidelines.
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Job Tags
Full time